Job Description

Role Purpose

To Implement the Marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake across Corporate and Investment Banking (CIB), Global Markets, Absa Securities Limited and Custody Business. The role translates customer insights into compelling, data-driven marketing initiatives aligned with Absa’s brand purpose and business goals.

Key Responsibilities

• This role is responsible for implementing, and executing marketing and communications strategies, plans and programs for the Enterprise Segment, to meet the brand and business objectives.
• Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions. Partner with product, digital, and frontline teams to ensure cross-functional alignment and deliver on commercial key performance indicators
• Collaborate with key marketing agencies (creative, media, experiential etc.) and ensure optimal output in line with the agreed Service Level Agreements. 
• Work with media, digital, events, and sponsorship teams to drive execution across touchpoints, Customer events, ATL, BTL, and digital.
• They will provide relevant marketing insight and input in cross-functional business project teams.

Key Accountabilities

• Drive growth and consideration for Corporate & Investment Banking, and Business Banking propositions to grow the customer base.
• Drive primacy in CIB & BB through experiential customer engagement
• Leverage emerging insights to improve customer experience across all touchpoints and GTM executions to drive consideration.
• Leverage partnerships with different internal stakeholders to deliver efficiency & effective marketing execution.

Key Skills & Experience Required

• Marketing Strategy Implementation & Execution
• Digital Marketing & Campaign Management

• Experiential Marketing and Customer Events management
• Excellent Stakeholder Engagement (internal & external)
• Strong Project Management & Agency Coordination
• Customer-Centric Mindset backed by data and insight
• Budget and Performance Management

Qualifications

• Bachelor’s degree in marketing, Business, or a related field (a professional certificate in a Marketing or Communications specialty is an added advantage).
• Minimum of 3–5 years of experience in marketing, with at least 3 in a financial services institution.
• Proven experience in delivery of marketing projects
• Familiarity with digital marketing tools.

Desirable Attributes

• Ability to think creatively and innovatively with a bias for action
• Customer Obsession
• Highly collaborative and emotionally intelligent
• Comfortable in fast-paced, multi-stakeholder environments

Absa Bank Kenya is an equal opportunity, affirmative action employer. Preference will be given to suitable candidates from designated groups whose appointments will contribute towards the achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Application Deadline – 10th April 2026

Education

Further Education and Training Certificate (FETC): Marketing (Required)