Role Summary

Reporting to the Category Manager-Hair care, the position holder will build and raise brand awareness by working with the internal and external stakeholders to find out what makes our products unique and communicate it to the various audience and consumers.

The role holder will uncover consumer insights and deliver innovative brand campaigns that will improve consumer experience and drive business growth.

Key Responsibilities

• Strategic Brand Planning: Translate brand positioning and consumer insights into actionable go-to-market strategies and growth interventions across new segments and geographies.
• Performance Analytics & Reporting: Monitor internal and external brand health via weekly tracking and ROI analysis; provide data-driven recommendations and comprehensive post-campaign evaluations to stakeholders.
• Market Intelligence: Conduct trade visits and competitor benchmarking to identify opportunities for product renovation, pricing strategy adjustments, and channel-specific needs.
• Financial & Budgetary Oversight: Manage allocated marketing budgets and drive brand pricing architecture by balancing competitive landscapes with margin requirements.
• Operational Execution: Lead advertising activities and manage brand assets—including artwork, licensing, and labeling—ensuring all collateral meets brand standards and regulatory status.
• Cross-Functional Collaboration: Partner with Sales, Product Development, and Procurement to align marketing goals with operational capabilities and optimize vendor negotiations for cost savings.

Academic Qualifications, Skills & Experience

• Bachelor’s degree in marketing, Business Administration, or a related field; a post-graduate qualification in Marketing is highly desirable.
• Minimum of 5+ years of proven experience in Brand Management, with a strong preference for candidates from the FMCG sector.
• Demonstrated ability to develop comprehensive brand and marketing strategies and present complex concepts effectively to executive leadership.
• Active membership in recognized professional bodies (e.g., Marketing Society of Kenya – MSK).
• Data-driven mindset with a strong affinity for numbers, balancing rigorous analytical skills with creative problem-solving.
• Proven track record of managing multi-disciplinary projects under strict deadlines with exceptional attention to detail.
• Outstanding communication and presentation skills; a self-driven, solutions-oriented collaborator.