We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Key Responsibilities.
- Implement brand strategy to grow and sustain brand performance and profitability.
- Monitor, control, and report brand performance through brands health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
- Support the management of the New Product Development process for the brand in the Commercial Business Unit.
- Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
- Support the development & execution of approved brand Media & Consumer plan within guidelines.
- Understand & apply relevant external environment factors including consumer insights, competitor activity and other Commercial Business Unit activity (networks).
- Support Product Life Cycle Management including demand forecasting and minimising residuals.
- Effective execution of Trade Marketing plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement
Qualifications Experience
- Bachelor’s degree
- 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- IT savvy including the use of MS Office Suite of Applications.
Capabilities/Technical Skills
- Integrated Marketing Communication
Category & Brand Strategy
- Brand propositions
- Strategy
- Insight generation
- Competition Analysis
Profit & Growth
- Commercial Delivery
Innovation
- NPD
Brand Activation