Business Development Executive – Residential

• Department: Sales & Marketing
• Reports to: Head of Sales & Marketing
• Location: GTC Kenya – Westlands, Nairobi
• Job type: Full-time
• Salary: Competitive salary with attractive commission structure

About the Company

GTC Kenya is a premier integrated development in Westlands, Nairobi, offering luxury residential apartments, Grade-A offices, and premium retail spaces. We are committed to delivering world-class living and investment opportunities supported by exceptional service and global standards.

About the Role

The Business Development Executive – Residential will be responsible for driving sales and market penetration for GTC’s premium residential portfolio. This role focuses exclusively on residential sales, client acquisition, agent management, and investor relations. The successful candidate will play a key role in increasing residential occupancy and revenue through proactive market engagement and strategic relationship management.

Responsibilities

• Identify, develop, and close sales opportunities for GTC residential apartments (1, 2 & 3-bedroom units)
• Source and manage leads from individual buyers, investors, corporates, and real estate agencies
• Build and maintain strong relationships with property agents, referral partners, and key clients
• Conduct property viewings, site tours, and client presentations
• Prepare and follow up on sales proposals, offers, and booking documentation
• Negotiate pricing and terms in line with approved sales policies
• Maintain accurate sales records and pipeline updates in the CRM system
• Collaborate with marketing teams on residential campaigns, digital activations, and open-house events
• Actively participate in roadshows, exhibitions, agent forums, and property expos
• Monitor market trends, competitor activity, and customer feedback to guide sales strategy
• Provide weekly and monthly sales performance reports to the Head of Sales & Marketing

Preferred Skills & Experience

• Bachelor’s Degree in Business Administration, Marketing, Real Estate, or a related field
• Minimum 4 years of proven experience in residential real estate sales or business development
• Strong knowledge of the Nairobi residential property market
• Proven track record of meeting and exceeding residential sales targets
• Experience working with investors and high-net-worth clients is an added advantage
• Excellent sales, negotiation, and closing skills
• Strong presentation and client engagement abilities
• High level of professionalism, integrity, and confidentiality
• Results-oriented with strong time and pipeline management skills
• Proficiency in CRM systems and Microsoft Office
• Ability to work flexibly, including weekends when required for site visits and open days

Key Performance Indicators (KPIs)

• Residential units sold per month/quarterNumber of residential apartments successfully sold within specified time periods.
• Sales revenue achievedTotal revenue generated from residential sales against quarterly and annual targets.
• Lead conversion ratePercentage of leads successfully converted into closed sales transactions.
• Client satisfaction and repeat referralsPositive client feedback and number of referrals received from satisfied customers.
• Active agent partnershipsNumber of productive relationships maintained with property agents and referral partners.

Core Competencies

Sales Excellence

Proven ability to identify opportunities, engage clients effectively, and close sales for premium residential properties with consistent achievement of sales targets.

Relationship Management

Strong capability in building and maintaining relationships with property agents, investors, high-net-worth clients, and referral partners to create sustainable sales pipelines.

Market Knowledge

Deep understanding of the Nairobi residential property market, including pricing trends, competitor positioning, and buyer preferences.

Negotiation & Closing

Expert negotiation skills with ability to structure deals that meet company objectives while satisfying client needs and expectations.

Client Engagement

Exceptional presentation skills and ability to conduct compelling property viewings, site tours, and client presentations that convert prospects into buyers.

Results Orientation

Strong focus on achieving and exceeding sales targets with effective time management and pipeline management capabilities.

Marketing Collaboration

Ability to work effectively with marketing teams on campaigns, events, and activations to maximize residential sales opportunities.

Professionalism & Integrity

High ethical standards, confidentiality, and professional conduct in all client and stakeholder interactions.

Why Join Us

• Competitive salary with attractive commission structure
• Opportunity to work with a landmark luxury residential development
• Structured career growth and performance incentives
• Strong marketing and operational support
• Professional and collaborative work environment
• Work with premium 1, 2 & 3-bedroom residential units in prime Westlands location
• Access to high-net-worth client base and investor networks
• Be part of GTC’s prestigious integrated development project

We are an equal opportunity employer and welcome all qualified candidates to apply.