Job Title: Content Creation and Photography Assistant

Department: Marketing

Reports To: Regional Marketing Manager

Location: PrideInn Hotels, Resorts, and Camps

Crucial Role

The Content Creation and Photography Assistant supports the marketing team by capturing high-quality images and generating engaging visual content to promote PrideInn properties across digital platforms and campaigns.

Job Summary

This role works closely with the Videographer and Marketing team to deliver consistent, on-brand visual content. The ideal candidate will be skilled in photography, social media content creation, and photo editing, with a passion for storytelling through still imagery and short-form digital content.

Key Responsibilities

1. Photography for Marketing and Promotional Use

• Capture high-resolution photos of hotel facilities, events, staff, guests (with consent), food & beverage, and destination attractions.
• Ensure that all images reflect PrideInn’s brand standards, ambiance, and values.

2. Assist in Content Planning and Scheduling

• Collaborate with the marketing team to generate and plan content calendars for digital campaigns.
• Participate in brainstorming and creative sessions for new content ideas.

3. Social Media Content Creation

• Create short-form engaging content (e.g., reels, behind-the-scenes moments, daily highlights) for platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Ensure all content is tailored to the platform’s format and audience.

4. Photo Editing and Post-Production

• Edit and retouch photos using appropriate software (e.g., Adobe Lightroom, Photoshop) while maintaining image integrity and brand aesthetic.
• Organize and catalog photo assets for easy retrieval.

5. On-site Support for Shoots and Events

• Assist during video shoots and photoshoots by helping with lighting, gear setup, subject coordination, and other logistical tasks.
• Capture behind-the-scenes content during major shoots and corporate events.

6. Maintain Photography Equipment and Props

• Ensure all photography gear is properly maintained and stored.
• Organize and prepare creative props or setups when required.

7. Content Performance Feedback Loop

• Monitor engagement and performance of visual content across platforms.
• Provide recommendations on content types and formats that resonate most with the audience.

8. Brand Consistency

• Uphold visual identity standards across all images and creative outputs.
• Ensure that all published content reflects the PrideInn tone, look, and feel.

9. Team Collaboration

• Work closely with the Videographer, Graphic Designers, and Digital Marketer to align on campaign goals and deliver cohesive visual storytelling.

10. Added Responsibilities

• Perform other related duties as assigned by the Regional Marketing Manager or Group Marketing Manager to support marketing goals and campaigns.