Job Title: Growth Marketer
Position Type: Contract
Location: Nairobi with field travel
Salary: KES 75,000-85,000
Synnefa is an innovative ag-tech startup dedicated to transforming agriculture through smart, climate-resilient solutions. We provide end-to-end solutions that integrate Smart Solar Dryers, smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping software to enhance farming efficiency, sustainability, and profitability. Our mission is to empower farmers with technology that simplifies farming and increases incomes.
As Synnefa continues to scale its enterprise and consultative go-to-market approach, we are seeking a Growth Marketer to own and drive the company’s marketing function. This role sits within the Business Growth and Enablement Department and plays a critical role in building Synnefa’s brand presence, generating qualified leads, and supporting commercial conversion across our solutions portfolio.
Job Summary
The Growth Marketer is responsible for owning and executing Synnefa’s end-to-end marketing function, with a strong focus on top-of-funnel lead generation, brand positioning, and sales enablement. The role drives content production, digital marketing campaigns, event collateral development, and the management of brand assets to support Synnefa’s commercial growth.
Working cross-functionally with the Enterprise Commercial Lead, Customer Success, Grants & Partnerships, Value Chain, and Finance teams, the Growth Marketer ensures that marketing efforts are aligned with business objectives, support revenue generation, and effectively communicate Synnefa’s value proposition across key markets. This role is central to building a scalable and high-impact marketing engine that supports Synnefa’s growth ambitions.
Key Responsibilities
- Digital Advertising: Manage Meta and Google Ads across a full funnel (awareness to conversion), including geo-targeting, creative refresh, and active engagement (responding to comments and DMs).
- Content & Distribution: Own and execute a high-volume weekly content calendar (12+ posts) across all platforms, producing both field and office-based content consistently.
- Sales Enablement: Develop core commercial materials including one-pagers, case studies, pitch decks, proposals, and expo collateral to support revenue generation.
- Lead Generation & Nurturing: Drive lead generation through campaigns, content, events, and referrals. Manage email sequences, track performance, and align weekly with Customer Success.
- Events & Campaigns: Produce and support marketing for expos and trade shows, including pre- and post-event promotion and all required collateral.
- Traditional & Digital Channels: Oversee radio, billboard, and website performance, including basic SEO, analytics tracking, and lead capture optimisation.
- Brand & Asset Management: Maintain brand consistency across all outputs, manage asset libraries, and support internal design needs.
- PR & External Visibility: Manage media relationships, pitch stories, and support employer branding, investor content, and company visibility initiatives.
- Cross-functional Execution: Work closely with commercial, customer success, finance, and country teams to ensure marketing supports business growth across markets.
Qualifications and Experience
- Diploma or Degree in Marketing, Communications, Digital Media, Business, or related field
- 3+ years in digital marketing, including at least 1 year managing paid ad campaigns (Meta Ads required, Google Ads preferred)
- Experience in B2B marketing (agritech, renewable energy, FMCG, fintech, or NGO/development); agricultural experience is a plus but not required
- Proficiency in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro, CapCut or Adobe Premiere, Mailchimp or equivalent, and Google Analytics
- Familiarity with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude
- Must own a personal laptop, be willing to travel for field content capture, and be comfortable working in a fast-paced startup environment with minimal supervision