About the Role

M-KOPA is seeking a Growth Marketing Manager to join the Marketing team in Kenya as the company continues to scale up and drive digital and financial inclusion across its markets.

In this role, you will lead the development and execution of integrated marketing strategies that build brand equity, drive market growth, and directly contribute to revenue targets. You will serve as both a strategic marketing leader and hands-on executor, combining brand-building initiatives with impactful trade marketing campaigns that drive sales through retail channels and DSR networks.

This position requires a dynamic professional capable of coordinating with M-KOPA’s Global Marketing team on brand and above-the-line initiatives while designing and implementing effective below-the-line campaigns that deliver measurable results.

About M-KOPA

M-KOPA is transforming lives by making financing for everyday essentials accessible to everyone. As pioneers in connected financing across Africa, M-KOPA has proudly served over 7 million customers and deployed more than $2 billion in debt financing to support underbanked and unbanked individuals.

The company’s product portfolio includes smartphones, digital cash loans, device protection, health insurance, and mobile data — all designed to unlock opportunities for those traditionally excluded from formal financial systems.

As Country Marketing Manager, you will play a pivotal role in strengthening customer trust and supporting M-KOPA’s evolution into a fintech leader. You’ll translate M-KOPA’s strategic vision of becoming a Smart Money Platform into compelling brand narratives and campaigns that resonate with local audiences.

Your work will cover the full marketing spectrum — from strategic brand positioning and above-the-line campaigns to grassroots activations and trade channel development. You’ll manage marketing budgets, leverage data analytics to optimize ROI, create engaging social media content, and execute through-the-line marketing strategies.

Key Responsibilities

• Develop and execute integrated marketing plans aligned with business goals
• Lead multi-channel campaigns across digital and offline platforms
• Strengthen trade marketing programs across dealer and retail networks
• Design and implement consumer promotions, incentive programs, and merchandising strategies
• Manage marketing budgets, partnerships, and agency relationships
• Use analytics to track campaign performance and optimize ROI
• Oversee social media content creation, community management, and paid campaigns
• Drive brand visibility through activations, events, and field marketing
• Spend 30–40% of your time in the market conducting visits and gathering insights

Qualifications & Expertise

• 5–7 years of progressive marketing experience in FMCG, telecommunications, or digital marketing agencies
• Proven background in growth marketing, BTL activations, and strategic marketing execution
• Strong understanding of Kenya’s retail landscape across modern, general, and informal trade
• Proficiency in digital marketing, social media, and tools like Looker Studio and Supermetrics
• 2–3 years of team leadership experience with strong stakeholder management skills
• Highly data-driven with ability to demonstrate ROI and link marketing to revenue impact
• Excellent communication, project management, and analytical skills
• A proactive, self-motivated leader who thrives in fast-paced environments