Head, Business Channels Tribe
HF Group Plc is an integrated financial solutions provider that is registered as a non–operating holding company (under the Banking Act Cap.488) and regulated by the Central Bank of Kenya (CBK) and the Capital Markets Authority (CMA). The Group is a public limited company with interests in Banking, Property and Insurance, and is listed at the Nairobi Securities Exchange. For more information on our banking, property and insurance solutions, please visit www.hfgroup.co.ke The Group has 4 main entities: HFC – Full-Service Banking HF Development & Investments (HFDI) – Property/Real Estate Solutions HF Bancassurance Intermediary (HFBI) – Insurance Solutions HF Foundation – ESG/Sustainability On the back of a strong growth trajectory – and in a bid to power the business, HF Group Plc is looking to recruit a dynamic and results-oriented Head, Business Channels Tribe.
The Head, Business Channels Tribe is responsible for driving the end-to-end strategy, development, delivery, and commercialization of all business channels across the Group. This includes digital (mobile banking, internet banking, etc.) and relevant partner ecosystems
The role holder will combine deep banking/fintech expertise, product development, Agile delivery, and commercial acumen to build and maintain scalable, customer-centric solutions that drive adoption, revenue growth, and market differentiation. He/She will provide a 360-degree leadership view across product, technology, customer experience and marketing, ensuring seamless execution from ideation to go-live and commercialization.
The role also involves leading and mentoring a cross-functional team of Product Owners, Scrum Masters, and Commercial Leads, ensuring high-performance delivery aligned to business outcomes.
- Deadline: 2026-04-27
- Category: Operations/Governance
- Subsidiary: HFC
Principle Accountabilities
Strategy & Channel Growth
- Define and execute the end-to-end business channels strategy aligned to the Group’s ambition to become a technology-led financial institution
- Drive growth of digital channels (Mobile & Internet Banking) with a strong focus on adoption, usage, and revenue generation
- Identify and unlock new revenue streams across payments, lending and other value streams.
Product Development & Agile Delivery
- Lead the end-to-end product lifecycle: ideation, design, build, launch, and optimization
- Drive Agile delivery across squads, ensuring timely and high-quality releases
- Provide strong oversight across all initiatives, ensuring alignment between business, technology, and customer needs
- Ensure solutions are built using human-centered design, Lean Startup, and Agile principles
- Champion customer-centricity, ensuring solutions address real customer needs and pain points
- Drive personalization through different tools and mechanics through the use of data
Commercialization & Digital Growth
- Own commercial success of all channel products, including revenue targets, adoption, and customer growth
- Work closely with Marketing to drive go-to-market strategies, digital campaigns, and customer engagement initiatives
- Leverage data and analytics to optimize conversion funnels, customer journeys, and retention strategies
- Build and execute partnership strategies to enhance distribution and monetization
Stakeholder & Cross-functional Leadership
- Lead collaboration across business (all subsidiaries), technology, risk, compliance, and marketing
- Ensure strong alignment and execution across all stakeholders
- Provide clear direction and prioritization across multiple concurrent initiatives
Team Leadership & Capability Building
- Lead and manage a team of Product Owners, Scrum Masters, and Commercial Leads
- Build a high-performance, outcome-driven culture focused on delivery and impact
- Provide coaching and mentorship to develop strong product, Agile, and commercial capabilities within the team
Key Competencies and Skills
Technical Competencies
- Demonstrated ability to lead cross-functional teams including Product Owners, Scrum Masters, and commercial teams
- Strong understanding of:
- Digital channels, payments, and lending ecosystems
- Customer acquisition, digital marketing, and growth strategies
- Data-driven decision-making and customer analytics
- Strong stakeholder management with the ability to influence at senior leadership level
Minimum Qualifications, Knowledge and Experience
Academic & Professional Qualifications
- Bachelor’s degree in Business, Technology, or a related field (Master’s degree preferred)
- Professional training/certification in Agile, Product Development, Digital Marketing – would be an added advantage
Work Experience
- 10+ years’ experience in banking, fintech, or digital financial services
Proven experience in:
- Digital product development and management (Mobile/Internet Banking preferred)
- Agile project delivery in complex environments
- Commercialization of digital products (growth, adoption, revenue ownership)