Innovations Commercialization Manager

About us

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

Role Responsibilities:

• Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business priorities
• Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.
•  Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.
• Partner with senior leadership to evolve the Sales function for innovation-led growth
•  Shape and champion RTC models that unlock innovation scale and market reach
• Define enterprise-wide innovation critical metrics and embed thorough execution standards into sales performance
• Redesign sales incentives to reward innovation delivery and drive accountability
• Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
• Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
• Set and supervise critical launch benchmarks, ensuring robust customer propositions and sell-in tools
• Own the innovation performance management framework coordinated within global reporting
• Lead executive-level performance reviews and drive data-driven interventions
• Influence senior sales leadership to prioritize corrective actions for consistent delivery
• Champion continuous commercial monitoring, evaluation, and cross-market learning
• Provide strategic oversight at governance breakthroughs to ensure go-to-market readiness and commercial viability

Experience / skills required

• Bachelor’s degree or equivalent experience in Business, or related field
• 5–7 years demonstrated ability in FMCG/fast paced commercial environment 
• Proven experience in innovations or shopper marketing  
• Experience handling budgets and delivering business results
• Critical thinking and planning
• Financial competence and budget management
• Strong analytical and data interpretation skills
• Consumer insight development
• Project and stakeholder management
• Creativity and innovation attitude

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.