Terms: Internship

Special Requirements:

• Moderate travel
• Occasion weekend activities

Job Purpose

The internship program offers a valuable opportunity for individuals to gain hands-on work experience, expand their knowledge, refine career goals, and build a professional network with mentors. As a Marketing intern, you will actively support various initiatives, participating in the planning and execution of both digital and offline marketing activities and events.. 

Main Duties/Key Accountabilities 

• Collaborate in creating compelling and engaging content across diverse platforms, such as social media, websites, email marketing, newsletters, and print materials.
• Monitor social media channels, bring attention to inquiries, and analyze performance metrics.
• Contribute to the planning and execution of events, both online and offline, aimed at promoting KeNIC’s products.

Responsibilities

• Support team to plan, develop and execute marketing initiatives
• Support projects related to branding, content creation and social media marketing
• Draft and edit internal and external communications, ensuring accuracy and consistency.
• Handle inbound requests from vendors and partners
• Collaborate with cross-functional teams to gather information for communication materials
• Utilize analytics tools to track and report on the performance of marketing campaigns
• Monitor trends, feedback and satisfaction levels
• Contribute fresh ideas that can enhance KeNIC’s standing
• Prepare proposals and reports as required.
• Other responsibilities as may be assigned.

Education and Experience 

• A final-year student or recent graduate holding a degree in Marketing, Media & Communications or Graphic Design
• Proficient in the WordPress platform.
• Basic digital marketing skills.
• Proficient in using Microsoft Office tools and Google Suite for creating marketing copy.
• Desired skills include a working knowledge of Adobe Photoshop and the Canva design platform.

Required Competencies 

• Marketing skills:  Ability to create visibility and generate interest for domains from potential customers by using different types of digital technology. Ability to use existing tools to create visual content.
• Communication Skills: Ability to communicate effectively in both written and verbal communication. French language will be an added advantage
• Social media skills: Ability to create content and distribute it via various social media channels and responding to comments and interacting with followers
• Content management skills: Understanding of content management systems to help create blog posts, update social media accounts and work on other types of online content.
• Email marketing skills: Ability to craft compelling subject lines, interesting body and call to action buttons
• Computer Proficiency skills; Ability to use the computer efficiently and effectively as required.
• Presentation Skills-Ability to deliver a message clearly and effectively to an audience
• Tech-savvy: – Ability to use technology efficiently and effectively as required.

Behavioural Competencies:

• Customer Centric: Understand who and what the customer wants and needs, and prioritizes and provides timely response to create a positive experience while safeguarding the organization’s interest.
• Communication: Effectively pass relevant and accurate information through diverse, tailored and engaging channels, that take into consideration the full communication cycle.
• Analytical: Identify and define problems, extracts key information from data and develops workable solutions for the problems identified. data / content to draw conclusions, and solve problems
• Creative: Develop fresh innovative ideas that provide solutions to all types of workplace challenges outside the usual practices.