Job Summary

To lead and execute the marketing strategy for Absa’s Consumer Banking segment, driving growth in customer acquisition, engagement, and product uptake across Personal Banking, Absa Asset Management Limited (AAML) & Absa Bancassurance. The role translates customer insights into compelling, data-driven marketing initiatives aligned with Absa’s brand purpose and business goals.

Job Description

Key Responsibilities

• This role is responsible for developing, implementing, and executing Personal Banking, Bancassurance & AAML marketing and communications strategies, plans and programs for the bank, to meet the brand and business objectives.
• Lead the business’s stakeholder engagements including mapping relevant stakeholder groups, devising engagement methods and advising the business on appropriate marketing strategies based on understanding of internal and external audiences as well as the operating environment to position Marketing as a key contributor to overall Consumer business growth.
• Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions. Partner with product, digital, and frontline teams to ensure cross-functional alignment and deliver on commercial key performance indicators
• They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc.) and ensure optimal output in line with the agreed Service Level Agreements. 
• Work with media, digital, events, and sponsorship teams to drive execution across touchpoints, including branch activations, ATL, BTL, and digital.
• The role-holder will set budgets for marketing Executions and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
• Manage campaign budgets and agency relationships with commercial discipline. Support junior marketers, interns, or coordinators as needed.

Key Skills & Experience Required

• Marketing Strategy & Execution
• Strong Understanding of the Retail Banking space
• Digital Marketing & Campaign Management
• Brand Positioning & Messaging Development
• Go-To-Market Planning & Launch Experience
• Excellent Stakeholder Engagement (internal & external)
• Strong Project Management & Agency Coordination
• Customer-Centric Mindset backed by data and insight
• Budget and Performance Management

Qualifications

• Bachelor’s degree in marketing, Business, or a related field (MBA or a professional certificate in a Marketing or Communications specialty is an added advantage).
• Minimum of 5–7 years of experience in marketing, with at least 3 in a financial services institution.
• Proven experience in managing integrated campaigns across digital and traditional media.
• Familiarity with digital marketing tools and Brand Health Tracker.

Desirable Attributes

• Strategic thinker with a bias for action
• Customer Obsession
• Highly collaborative and emotionally intelligent
• Comfortable in fast-paced, multi-stakeholder environments

***Application Deadline – 30th July 2025***

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Kenya is an equal opportunity, affirmative action employer. Preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.