POSITION: MEDIA BUYER

KEY RESPONSIBILITIES:

• Plan, execute, and optimize paid media campaigns across platforms (Meta, Google, TikTok, etc.)
• Manage daily ad spend and ensure efficient budget allocation to meet revenue targets
• Continuously analyze campaign performance and optimize for ROAS, CPA, and conversions
• Conduct A/B testing on creatives, audiences, and copy to improve performance
• Collaborate closely with the creative and marketing teams to develop high-performing ad content
• Track and report on campaign performance with clear insights and actionable recommendations
• Stay updated on platform changes, trends, and new advertising opportunities

QUALIFICATIONS:

• 2–4 years of hands-on experience in paid media buying (agency or in-house)
• Proven track record of managing and scaling profitable campaigns
• Strong understanding of Meta Ads Manager and Google Ads (TikTok Ads is a plus)
• Experience managing monthly ad budgets (state range if needed, e.g. KES 500K+)
• Solid analytical skills with ability to interpret data and make decisions quickly
• Familiarity with tracking tools (Pixel setup, GA4, conversion tracking)
• Strong attention to detail and ability to manage multiple campaigns simultaneously

PREFERRED SKILLS:

• Experience in e-commerce or retail brands (especially fast-moving products)
• Ability to brief and guide creatives based on performance data
• Understanding of customer journey, funnels, and conversion optimization
• Basic knowledge of copywriting for ads
• Experience with reporting tools and dashboards

PERSONAL ATTRIBUTES:

• Results-driven and performance-focused
• Proactive and takes ownership of campaigns
• Strong communication and collaboration skills
• Comfortable working in a fast-paced environment

How to Apply

All submissions must come through their email: recruitment@denriafrica.co.ke. Deadline for application: Sunday, 3rd May 2026