Role Overview

The Product Brand & Marketing Executive is responsible for developing and executing brand strategies that enhance visibility, audience engagement, and revenue growth across broadcast and digital platforms. The role works closely with content, sales, and commercial teams to ensure brand consistency, effective product positioning, and impactful campaign delivery aligned with business objectives.

Their key responsibilities include:

• Develop and execute brand plans, campaigns, and product launches.
• Align branding with content and programming strategies.
• Oversee advertising and promotional materials.
• Conduct market research on trends, competitors, and audiences.
• Ensure brand consistency across all platforms.
• Work with sales and commercial teams on sponsorship and branded content.
• Support revenue goals through strategic activations.
• Track campaign performance and optimize results.

Qualifications

• Degree in Marketing, PR, Business, or related field.
• Marketing certification or CIMA is an advantage.
• Strong communication and stakeholder management skills.
• Good project management and analytical skills.
• Understanding of media trends and audience engagement.
• Able to perform in a fast-paced environment.