Research Executive – Consumer Research

Nairobi, Kenya

Job Description

Reporting to the Senior Manager – Market Research and Customer Insights, the position holder will play a critical role in conducting research that will impact the strategic direction of Safaricom PLC by delivering actionable insights and data-driven recommendations. This position is pivotal in understanding market trends, consumer behavior, and competitive dynamics to inform business decisions and enhance the company’s market position within the technology industry. The Research Executive will be responsible for conducting comprehensive research, analyzing data, and providing insightful reports that support product development, consumer understanding, communication testing and marketing strategies.

Responsibilities

Key accountabilities & responsibilities 

• Deliver insights that are fit for purpose within the consumer segments 
• Deliver insights that are strategic and that fit with the long term marketing strategies of the company
• Identify opportunities for growth within the assigned segments
  • Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business
  • Size market opportunities
• Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes
• Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
• Drive customer centric culture both with internal and external customers
• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing  policies, guidelines and procedures in all actions and decisions.

Qualifications

• Degree from a recognized university preferably Statistics or Data science 
• 3-5 years’ experience in a research role
• Conversant with Telecommunication/Technology data products 
• Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills
• Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
• Excellent interpersonal and decision making skills.
• Understanding and Knowledge of how machine learning and artificial intelligence can be applied in Market Research
• Proficiency in analyzing data from social media platforms to gauge consumer sentiment and engagement.
• Ability to use advanced Excel functions, such as VLOOKUP, pivot tables, and macros, to manipulate and analyze data efficiently
• Exposure and Understanding of Digital Qualitative
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Ability to interpret complex data and present findings in a clear and concise manner
• Knowledge of market research methodologies and techniques
• Strong organizational and project management skills
• Ability to work independently and as part of a team