Role Overview

The Sales Trainee will support the sales team in driving revenue growth by promoting and selling company products within Nairobi. This is a field-based role focused on customer acquisition, onboarding, relationship management, and collections support.

The role is ideal for a proactive, results-driven individual looking to build a career in sales, with hands-on exposure to market analysis, client engagement, and commercial operations.

Key Responsibilities

1. Sales Execution & Customer Acquisition

• Identify and prospect new customers and business opportunities within assigned territories.
• Generate leads and convert them into active customers.
• Promote and sell company products, including fish, chicken, freezers, and related solutions.
• Support onboarding of new clients and ensure smooth account activation.

2. Market Intelligence & Analysis

• Gather insights on market trends, customer preferences, and competitor activities
• Provide feedback to support pricing strategies and sales planning
• Monitor local market conditions and identify growth opportunities

3. Client Relationship Management

• Build and maintain strong relationships with customers and agents
• Ensure high levels of customer satisfaction and retention
• Identify upselling and cross-selling opportunities within existing accounts

4. Sales Support & Marketing Activities

• Assist in developing and utilizing sales materials (presentations, proposals, product sheets)
• Participate in trade shows, exhibitions, and promotional events
• Support implementation of sales campaigns and marketing initiatives

5. Collections & Credit Management

• Follow up on customer payments to ensure timely collections
• Support adherence to company credit policies
• Maintain accurate records of sales and payments

6. Operations Support

• Assist in coordination of freezer installations and product deliveries
• Ensure proper documentation and reporting of sales activities

Key Performance Indicators (KPIs)

Sales Performance

• Achieve assigned monthly sales targets (reviewed periodically based on market conditions)
• Meet targets for revenue, volume, and product mix

Customer Acquisition

• Generate a minimum of 20 leads per month
• Convert at least 4 new customers monthly.
• Contribute to the annual target of 20 B2B agents.

Account Management

• Maintain active engagement across all assigned accounts
• Achieve a churn rate of ≤18%

Operations

• Support installation of at least 2 freezers per month

Collections

• Ensure 100% collection of due payments for all sales
• Maintain compliance with company credit terms

Commissions

• Commissions are  based on paid sales only and aligned with target achievement. 

Qualifications & Experience

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• Minimum of 6 Months to 1 year of relevant attachment or internship experience in sales and customer-facing roles is preferred. 
• Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
• Experience working with B2B customers, agents, or distributors is a plus.
• Basic understanding of credit management and collections is desirable.

Skills & Competencies

• Strong communication and interpersonal skills
• Sales, negotiation, and persuasion abilities
• Customer-focused and relationship-oriented mindset
• Good organizational and time management skills
• Ability to work independently in a field environment
• Basic analytical skills and attention to detail
• Proficiency in MS Office (Excel, Word, Email)