Your Role
As our go-to social media expert, you’ll be responsible for:
- Developing and executing engaging, on-brand content strategies across all major platforms (Instagram, Facebook, TikTok, X, YouTube)
- Managing day-to-day social media operations, content calendars, and community engagement
- Monitoring trends, responding to consumer conversations, and driving positive brand sentiment
- Collaborating with creative, product, and influencer teams to create buzz-worthy campaigns
- Tracking and reporting on KPIs (reach, engagement, growth, ROI) and optimizing performance
- This is a full-time on-site – Monday to Friday: 8 am to 5pm & Saturday: 8 am to 1pm role
What We’re Looking For
- 2+ years of experience in digital marketing, preferably in FMCG or youth-centric brands
- Strong content creation and copywriting skills with an eye for visual storytelling
- Deep knowledge of the Kenyan digital landscape and consumer culture
- Proficiency in tools like Meta Business Suite, TikTok Ads Manager, Canva, or Adobe Suite
- A self-starter with a data-driven mindset and passion for fast-moving brands
What You’ll Get
- Opportunity to grow in a dynamic and innovative marketing team
- A chance to shape the narrative of a household brand loved across Kenya
- Creative freedom and room to make a real impact
- Salary renumeration is between Ksh 40,000 – 50,000 net based on experience
How to Apply:
Send your CV + 3 examples of recent social media work to ken.ayugi@sawake.co.ke with the subject line: Social Media Marketing Specialist