Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent.  CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing approximately 14 000 employees in Africa

Key Purpose Statement

The primary role of the Specialist Route To Market Execution is to drive sales force efficiency and effectiveness in the implementation, management and optimization of In-Trade Execution Principles, Plans, tools, Execution measurements and digitals tools and enablers to drive effective decision making by always ensuring data integrity.

Key Duties & Responsibilities    

• Identify, develop and implement best commercial execution operating systems, processes, routines and procedures to standardize across all Regions with a fit for purpose mindset, interaction with TCCC and Channel Marketing
• Drive High Performance Commercial Excellence and Talent and Ensure rapidly increasing levels of execution by proactively aligned to the changing business landscape.
• Identify capability gaps in Regions and in conjunction with Commercial Capability Development Leads have capability interventions designed, developed and implemented.
• Work with Regions/Countries in all key areas to identify best practices to standardize ways of working for replication across CCBA.
• Promote collaborative work and networking among Regions to ensure networking, collaboration and exchange of best practices.
• Enable Commercial Performance through standardization & best practice adoption focus on delivering value through integrated execution of KPI’s that drive top and bottom-line performance.
• Inculcate a culture of continuously creating, sharing, and adopting innovative technology and best practices.
• Ensure that all operational metrics/KPIs are at agreed Group standards.
• Develop and ensure deployment of systems, processes, routines and procedures for CCBA on: RED(Right Execution Daily), SFE(Sales Force Effectiveness), CSS(Customer Service Score). 
• Consolidate RED Methodology and Systems across CCBA to one platform
• Develop SFA tools and manage Sales IT inputs

Skills, Experience & Education    

Experience

• 3-4 years’ experience in Sales leadership, Trade Marketing or Route to Market.
• A demonstrated track history in trade execution would be advantageous.
• Advanced proficiency in Microsoft Excel and moderate experience with routing and GIS software.
• Ability to develop and ensure deployment of systems, processes, routines and procedures for CCBA on: RED(Right Execution Daily), SFE(Sales Force Effectiveness), CSS(Customer Service Score.

Education

• Minimum of a bachelor’s degree in marketing or any other business-related course.