Strategic Communications & Brand Strategy Manager at TUKO

Responsibilities:

Organize and execute various events under TUKO’s brand.
Ensure strong media presence for the brand and key company figures through strategic press coverage and public relations efforts.
Track and document progress on communication activities.
Establish and manage partnerships with major events and organizations in Kenya to enhance brand visibility.
Identify and apply for industry awards and events that can strengthen TUKO’s reputation and industry recognition.
Promote flagship brand initiatives.

Requirements:

Experience & Background

Remote work readiness: Must have a reliable internet connection and a laptop (minimum Intel Core i3).
Experience & expertise: minimum 2+ years in Journalism, Public Relations, Communications or a related field.
Strong communication & content creation skills: ability to create various types of promotional content and op-ed materials. A skill to calibrate messages to the audience and communication channel.
Strategic thinking: ability to develop, implement, and refine communication brand strategies aligned with company objectives and performance insights.
Crisis management: capable of handling negative publicity and safeguarding the brand’s reputation.
Analytical approach: proficient in tracking brand communication performance, measuring KPIs, and optimizing campaigns for greater impact.
Digital & social media knowledge: understanding of social media/PR/ communication software, tracking tools, and influencer engagement for media outreach.
Adaptability & initiative: comfortable working in fast-paced environments, adjusting strategies as needed.
Independence & self-sufficiency: ability to work autonomously with minimal supervision while maintaining high performance.
Industry network: established connections with journalists, event managers, marketing agencies, media outlets, and influencers are an advantage.

WHAT WE OFFER

Opened Career