JOB PURPOSE

The Customer Strategy Planning Assistant Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights.

This role Leads in Market Plan execution (Aligned to BU and Category Strategy) & Dynamic Resource Allocation

• Localises Category Growth Strategy
• Executes strategically aligned Commercial Plan in Market
• Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly
• Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
• D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Category Growth Strategies: Localise (Develop and deploy) CGS at channel and customer level. Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in
• Innovation: Define national innovation & launch plan to channels/customers.  D4C/D4R: executes locally AND integrates upstream into BU
• Targets and Budgets:  Allocate USG targets and investment to deliver BG strat by channel and customer.  Define budgets by channel and customer to deliver UOM target from BU.
• Pricing and Promotions, Mix: Own Pricing & Promo strategy.  Lead monthly forecasting process and report and own Pricing & Promotions Mix NRM:  Ownership of L4 and L5
• Execution: Deploy strategically aligned commercial plan in Market via CBD. Deploy launch plans to channels/customers to ensure strength of execution.   Define channel / Customer Execution: (SoS, TDP).  Shopper / Digital marketing led
• Capability: Deploy core capabilities required to win by Channel and Customer.  Catman / Shopper / NRM

ADDITIONAL RESPONSIBILITIES

• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.
• Use and leverage account specific category and shopper insights.
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
• Integration of customer marketing plans with brand marketing plan and   customer business planning
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
• Communicate the customer’s marketing and business strategy to the brand teams.
• Develop strong relationships with Customers at marketing and activation level.
• Customer and customers’ Shopper input into Innovation program
• Manage total trade investments.
• Consolidate field plans – customer input in S&OP
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyse the ROI of the marketing activities executed with the customer.
• Channel and Customer thought
• Responsible for implementing SHEQ and Security policies and management systems relevant to the role.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• 3 years relevant Category & Sales, Customer experience
• 1-2 years Account management experience is an advantage
• Customer Facing, Shopper Marketing or Brand Building experience is desirable

Skills

• Customer Management and Selling Essentials
• PoP Execution and Monitoring
• Optimising Promotion Sell-out
• Leveraging Strategic Customers Understanding and Applying Shopper Insights
• Developing Integrated Brand Communications
• Category Management X 8 Net Revenue Management

General skills:

• Business Strategy and Formulation Business
• Planning and Implementation Project Management
• Change Management
• Business Process Design and Management
• Information Management Application and Exploitation of Information Technology Negotiation