Sales Manager at Serena Beach Resort & Spa

Job Description

Job Purpose

The Sales Manager will be responsible for driving top-line revenue growth and expanding market share across the resort’s key revenue-generating departments, including Rooms, Food & Beverage, MICE, and Spa. The role will focus on building strong client relationships, developing new business opportunities, and securing high-yield accounts across local and international markets.

Key Responsibilities

• Identify local business trends, market shifts, and competitor activities within assigned territories and market segments.
• Attend networking events, business mixers, tourism expos, and industry events to generate new business leads.
• Actively promote the resort’s products and services to corporate clients, travel agencies, event planners, and leisure markets.
• Conduct enthusiastic and highly professional property tours for prospective clients, corporate partners, and event planners.
• Ensure client collateral, rate sheets, promotional materials, and sales information are accurate and up to date.
• Assist clients with customized itineraries, menu selections, event requirements, and spa group packages.
• Develop, maintain, and grow a comprehensive portfolio of corporate, MICE, leisure, and other high-value accounts.
• Negotiate contracts and close commercial agreements in line with approved business terms.
• Develop and implement structured account plans to maximize client retention, revenue growth, and upselling opportunities.
• Conduct regular outbound sales calls, client visits, presentations, and face-to-face meetings with corporate and leisure clients.
• Secure repeat business from event organizers, wedding planners, social groups, travel agencies, and other key accounts.
• Close sales using approved seasonal promotions, corporate rates, and tactical discounting structures.
• Follow up on advance deposits and ensure timely settlement of outstanding event and accommodation invoices.
• Incorporate eco-friendly and responsible tourism concepts into corporate and client proposals.
• Support the resort’s sustainability, environmental, and community-based initiatives.
• Maintain accurate and up-to-date records of daily sales activities, customer interactions, client meetings, leads, and follow-ups in the resort’s sales tracking systems.

Minimum Qualifications

• Degree or Diploma in Hospitality Management, Sales & Marketing, Business Management, or a related field.
• Minimum of 5 years’ direct sales experience, preferably within a 4-star or 5-star hotel, resort, luxury travel agency, or a similar hospitality environment.

Skills & Personal Attributes

• High-energy, self-motivated, and target-driven.
• Excellent interpersonal and relationship-building skills.
• Strong ability to build rapport and maintain long-term client relationships.
• Strong negotiation and commercial skills.
• Excellent written and verbal communication skills.
• Professional presentation and customer service skills.
• Strong business development, networking, and sales conversion abilities.
• Ability to work independently while contributing effectively to a team.
• Strong organizational and follow-up skills.

How to Apply

Interested candidates who meet the above qualifications and experience are invited to submit their updated CV to: Email: Jobvacancy.kenya@serenahotels.com Application Deadline: 8 September 2026 Only candidates who meet the stated qualifications and experience should apply.