Marketing Officer at Safal Group

Job Description

Main purpose of the position: To lead the brand and marketing strategy for the Safal Building Systems portfolio, driving market leadership, brand equity, and commercial growth across Kenya. Working cross-functionally, this role translates strategic vision into impactful campaigns, robust route-to-market execution, and targeted events that strengthen market presence and engage key built environ

Description

Brand Building & Market Leadership

• Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint.
• Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence.
• Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take.

 Launch Support

• Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales.
• Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch.
• Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets.
• Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches.

Campaign & Promotions Planning

• Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight.
• Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised.
• Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval.
• Work with Finance to align budgets for each promotion and all related costs.

Performance Evaluation & Analytics

• Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness.
• Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning.

Stakeholder & Cross-Functional Coordination

• Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives.
• Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents.

Requirements

Qualifications required:

•  Minimum academic qualification:  Bachelor’s Degree in Marketing, Business, Engineering or a related field
• Qualifications as an added advantage: Postgraduate marketing qualification (e.g. CIM)

Experience required:

• General work experience (years): 5-7 years in Marketing, with at least 2 years in a brand or marketing leadership role
• Specific to the position (level/discipline/years): Strong grounding in brand strategy, digital marketing and campaign management, ideally within Building Materials, Construction or a related B2B/industrial sector
• Industry: Marketing exposure within a B2B or technical industry with strong distribution and channel networks
• Hands-on experience running digital marketing, content and marketing analytics across multiple channels

Key competencies and skills:

• (Essential) Deep expertise across brand strategy, digital marketing and the sales process
• (Essential) Strong stakeholder and agency management skills
• (Essential) Strong analytical and data-driven decision-making skills
• (Essential) Proficiency in marketing analytics, digital platforms and performance reporting
• (Essential) Strong leadership and people management skills
• (Desirable) Solid project and campaign management skills
• (Desirable) Excellent communication and storytelling skills
• (Desirable) Strong planning and organising skills
• (Desirable) High on initiative, with the ability to manage ambiguity in a fast-changing market