JOB PURPOSE
If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner – from a geography, category, channel & revenue perspective.
Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:
- Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).
- Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
- Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
- Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
- Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
- Identify & leverage Shopping & basket insights to drive penetration & growth
- Identify Pricing & Promotion insights that lead to profitable growth
- Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Minimum 3 years bachelor’s degree in Business/Economics/Marketing
- 3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.
- Confidence and comfort in working with data / numbers and being analytically sound
- Strong organisation awareness & business acumen skills
- Adept at data interpretation and art of story telling
- Creative problem solving
- Ability to overtly challenge and influence stakeholders/managing upwards
- Ability to independently set own priorities.
Skills
- Marketing 6P acumen
- Business acumen (CD and finance)
- Retailer & shopper execution acumen – e.g. category management, retailer partnership, assortment optimisation etc.
- Data synthesis & storytelling (turning data into clear growth opportunities & ideas
- Highly proficient with excel and BI platforms
- Data analytics & Modeling (forecasting & elasticities)
- Data visualisation