Field Sales Associate at Keep IT Cool

Job Description

Job Summary

The Field Sales Associate is responsible for driving customer acquisition, increasing sales, and building lasting customer relationships within an assigned territory. The role promotes Keep IT Cool’s products and services while supporting market expansion, customer retention, and revenue growth.

Key Responsibilities

Customer Acquisition

• Prospect and acquire new customers within assigned territories.
• Conduct daily field visits to restaurants, hotels, cafés, retailers, butcheries, institutions, SMEs, and residential communities.
• Register new customers on the Markiti platform.
• Build and maintain a healthy sales pipeline.

Sales Execution

• Sell fresh fish, chicken, cold chain services, cooling solutions, and other Keep IT Cool products.
• Achieve daily, weekly, monthly, and quarterly sales targets.
• Execute promotions and commercial campaigns.
• Increase customer order frequency and average order value.

Customer Relationship Management

• Build and maintain strong customer relationships.
• Conduct regular customer follow-up visits.
• Identify upselling and cross-selling opportunities.
• Resolve or escalate customer issues promptly.

Territory Development

• Develop assigned territories and identify new business opportunities.
• Support commercial activities during new hub launches.
• Expand market coverage and increase customer penetration.

Trade Marketing & Activations

• Participate in roadshows, product demonstrations, exhibitions, and community activations.
• Support marketing campaigns and promotional activities.
• Increase brand awareness within assigned territories.

Sales Operations

• Maintain accurate CRM records.
• Submit daily and weekly sales reports.
• Monitor customer activity and sales performance.
• Comply with company sales processes and policies.

Market Intelligence

• Monitor competitor activities and market trends.
• Collect customer feedback.
• Recommend opportunities to improve products, pricing, and customer experience.

Key Performance Indicators (KPIs)

• New Customers Acquired
• Monthly Revenue
• Active Customers
• Sales Conversion Rate
• Repeat Purchase Rate
• Customer Visits Completed
• Territory Coverage
• CRM Compliance

​Requirements

Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, Sales, or a related field.
• Minimum 2 years’ experience in field sales or business development.
• Experience in FMCG, food distribution, retail, or agribusiness is an advantage.
• Experience using CRM systems is preferred.

Skills & Competencies

• Sales & Negotiation
• Customer Acquisition
• Relationship Management
• Communication
• Territory Management
• Prospecting
• CRM
• Time Management
• Teamwork
• Customer Focus

Benefits

At Keep IT Cool, we believe our people are our greatest asset. We offer a competitive rewards package designed to support your wellbeing, recognize high performance, and provide opportunities for professional growth while making a meaningful impact on Africa’s food systems.

What We Offer

• Competitive salary based on experience and qualifications.
• Comprehensive health insurance.
• Travel allowance for approved business travel and field assignments.
• Monthly airtime and data allowance.
• Performance-based bonus linked to individual, team, and company KPIs.
• Sales commission based on achievement of agreed sales targets and performance metrics.
• Ongoing learning, coaching, and professional development.
• Career growth within one of Africa’s leading climate-tech companies.
• Opportunity to build innovative solutions that reduce food loss, strengthen food systems, and improve livelihoods.