Sales Executive – Modern Trade at Kapa Oil

in Sales
Full Time
Nairobi, Kenya
August 19, 2026

Job Overview

  • Date Posted
    August 19, 2026
  • Location
    Nairobi, Kenya
  • Expiration date
    October 18, 2026
  • Experience
    3 Years
  • Gender
    Both
  • Qualification
    Bachelor Degree

Job Description

ROLE AND CONTEXT OBJECTIVES:

  • Responsible for driving sustainable category, customer, and sales growth across Modern Trade retail chains.

QUALIFICATIONS

  • Bachelor’s degree in Business, marketing, or related field.
  • Proficient in MS Office. Knowledge of sales tools.
  • Strong communication, negotiation, and • relationship-building skills Adaptable and effective in fast-paced environments.

EXPERIENCE

  • 2-5 years’ experience in FMCG Sales, Modern Trade, or Category Management.
  • Proven ability to turn insights into initiatives that drive measurable growth.
  • Modern Trade experience with strong sales and category analytics skills.

KEY SKILLS & COMPETENCIES:

  • Internal/External Co-operation:
  • Strong commercial & analytical mind-set Category & Modern Trade expertise
  • Sales, data & ROI analysis
  • Insight-driven growth execution Strong stakeholder & project management skills Reports To
  • Modern trade manager

KEY OUTPUTS / TASKS

  • Develop and execute category growth strategies across Modern Trade.
  • Identify opportunities across assortment, distribution, pricing, promotions, visibility, and listings.
  • Analyse sales, SKU, retailer, category, and competitor performance
  • Lead category initiatives from idea to implementation and review.
  • Develop and scale initiatives that drive incremental sales and growth.
  • Collaborate with cross-functional teams and retail partners on execution.
  • Optimize assortment, SKU productivity, distribution, and promotions.
  • Support category plans, Perfect Store standards, planograms, and execution.
  • Track category KPIs, ROI, promotions, distribution, and rate of sale.
  • Deliver monthly and quarterly category reviews with key recommendations.
  • Build strong relationships with key Modern Trade customers.
  • Analyse shopper insights to identify category opportunities.
  • Develop business cases and assess commercial impact.
  • Monitor market trends, competitors, and emerging risks.
  • Drive action plans and governance for continuous improvement.

How to Apply

Send your CV to recruitment@kapa-oil.com by Wednesday, 19th August 2026 This position is for KENYAN nationals only.

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